About JOY

Discover more about who we are, and join us on our journey in making good food easy.

By the way, my name's not JOY - it's Nic.

I find so much joy in food, and in sharing it – so that’s how the working title for the brand has stuck. In fact, I’m actually a bit of a food evangelist – sharing recipes and tips with friends and colleagues, but also in learning first hand through my own intolerances how food can effect our bodies.

I’ve become increasingly aware of how food production impacts our environment, and in shopping for a family, each shop I felt horrified at the amount of plastic waste, despite best efforts. Change won’t happen overnight, but it needs to happen as quickly as possible and that’s where JOY will contribute to family life in making this easy, and to the bigger picture in making a positive impact.

Our Values

Impact

Each business decision we make will have the most positive impact. Supporting sustainable and organic farming, sourcing local produce and limiting food and packaging waste wherever we can.

Connections

Together we're stronger! With our customers, our local community, and more broadly with like-minded businesses and organisations we'll learn together, and minimise our impact with collective effort.

Integrity

The quality of our product is critical. Our customers trust us to source the very best products that uphold our impact value. And we seek honest and constructive feedback so we can continually improve.

JOY

We love our food, and love what we do in supporting our community, but also the greater good. Sharing joy amongst our colleagues and our customers is what we're here for.

Our Suppliers

Happily, our suppliers are more like friends as they're all a joy to work with and we share similar values.

Puckett's Pickles

Puckett's Pickles

Wholesomely natural, gloriously colourful and joyfully British Pickles! Made with bright fresh herbs and rich whole spices. (York)

Glebe Farm

Glebe Farm

This family run business is the only farm in the UK growing and processing gluten free oats into porridge flakes and oat flour! (Huntingdon)

Lucy Bee

Lucy Bee

These outstandingly good coconut products are organic and fairtrade and plastic free! (Hertford)

Brunswick Organic Nursery

These outstandingly good coconut products are organic and fairtrade and plastic free! (Hertford)

Frankly Delicious

Frankly Delicious

Luxury chocolates handcrafted from bean to bar. Ethically-sourced ingredients, and beautifully presented in sustainable packaging. (Leeds)

Mlkman

Mlkman

‚ÄčTheir range of alternative milks are sold in reusable glass bottles - win win! (London)

Booch & Brew

Booch and Brew

Making kombucha cool. Organic, healthy, with fantastic flavours. A great alternative to both soft and alcoholic drinks! (Altrincham)

Friends &
Associations

We're inspired by and connected to like-minded organisations:

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