We sell food that’s good for you, and for our environment. Joy is an antidote to the plastic-wrapped supermarket, with great products, ethics, and shopping experience. Contributing positively to our health and our planet, and eventually influencing larger-scale change.

With a vision, passion and an open mind, we’re excited to bring the first Joy store to Harrogate. With the pause that lockdown brought, the idea for Harrogate’s first dedicated organic store came to life. A driver for positive change, with a great shopping experience too.